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THE PROBLEMS OF MARKETING AGRICULTURAL PRODUCTS IN ABAKALIKI IN EBONYI STATE

(A CASE STUDY OF EZILO)

 

ABSTRACT

 

The study on “problems of marketing agriculture products in Abakaliki Ezilo local government area was carried out to investigate the problems militating against the effective marketing of agriculture products in Abakaliki and proper solutions to them.  Six research questions were answered and two hypothesis, postulated and tested to guide the study.  Thirty related literature was consulted.  A sample size of 400 out of a population of 12140 farmers were used for the study, that data collected through the use of questionnaire instrument were analyzed with percentage to answer resrach questions and the data analysed and discussion of the result gave the following findings.

1. Agricultural products marketed in Abakaliki local government area include palm produce, oil, rice, cassava and yam, beans and maize.
2. Problem of marketing them include bad roads, transportation difficulty, illiteracy, storage, language and absence of agrobased industries.
3. Agricultural products were purchased for consumption as article of trade and as raw material for industry.
4. These products were transported to the market chiefly on head, by cycles and motor car.
5. Government helped in marketing of the product in a number of ways

(f)      These problems could be stopped by constructing roads, establishing agro-based industries, setting up adult education programmes.  I make the following recommendation based on the above findings.

1. There should be adequate feeder road
2. There should be adequate markets information
3. Adequate storage facilities should be provided
4. Adult education programmes should be established.
5. Government mass transit vehicles should be made to apply the rural roads.

 

 

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

 

Human being’s needs include those of food, shelter and clothing.  Food in man’s existence has not been in doubt at any point the most important thing in man’s development and as important and unavailable as, it is in man’s scheme of things.  Food does not just fall from nowhere for man to feed on rather it comes as a result of some agriculture productive activities, that is the creation of goods.  It is common historical knowledge that man’s earliest economic engagement was in the form of agriculture refers to the act and science of the cultivation of the land for purpose of growing foodstuff for both human and animal consumption.

Marketing on the other hand, simply refers to any human activities directed at satisfying needs to wants through exchange process.  That is to say that the underlying responsibility of marketing is the satisfaction of human need (food, shelter, clothing) and wants (education, prestige, marriage etc) marketing of course does to take the place just because there are some needs and wants to satisfy and purchase the means (money and product) of satisfying them are available, nor rather marketing takes pace where the consumer decides to part with his money or rather valuable for a products he desires to have.

Marketing of agriculture product refers to the parting of money for agriculture products by a consumer or reseller, or the other way rounds the parting of the produce for money by the producer (farmer) or trader.  What the farmer in the remotest area of the country does is of very important concern to marketing, marketing is all about the:

1. Performance of economic activities
2. Integrated managerial efforts aimed and
3. St. satisfying customer / consumer wants

The research has limited themselves at Ezilo as a case study.  Ezilo in Abakaliki local government area of Ebonyi state is known as agriculture area and owed with fertile soil, good whether that constitute the flourish many agriculture crops.  Ezilo produces agricultural products like rice crops like yam, cocoyam, Tania etc. palm product fruits, vegetable e.t.c. In Ezilo, we have.

1. STATEMENT OF THE PROBLEM

As obtained from 1960 records the percentage of Nigeria engaged in agriculture activities stood at (70%)  seventy percent.  These were mostly substance farmers who were not commercially oriented.  On Saturday May 29th, 1976 Obasanjo launched the operation feed the nation campaign (OFN) in Nigeria, in 1980 launched the feed for the people programme (FPP) in the state.  And in September, 1988 the federal government of Nigeria launched better life fair for women in the rural area of the nation under the women’s wing of Mrs. Mirian Babangida.

These encourage women in agriculture development

1. The national accelerated food production projects
2. Special scheme for rice, maize, guinea corn, cassava, c ash crops
3. The establishment of such institutions as

1. Agriculture and financial problem inspire of how attractive this steps and programme were supposed to make agriculture it failed to attract the expected investment.
   1. Several reasons have been advanced by different individuals as being responsible for this.  It ranges from poor management to poor making of farm output contributions
   2. Poor marketing has a major element of agricultural marketing in Nigeria, this has not only resulted from economic waste of agricultural products but ahs also ripped farmers as a lot of profit.  Products becomes scarce commodities few months harvest season/month.

 

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